Caption: Etro window designers create new displays for Spring 2013.
ABOUT: Day Trippin IN sOho: Multimedia meets fashion meets architecture… A Photo Essay by Diane Allford
For the past 3 years to date I’ve observed and photographed the constant multimedia evolution of the Soho storefront window. To attract the smart phone generation’s attention, the storefront window display had to change.
The changes I’ve seen and captured in my photographs and videos show the creative and innovative way designers have produced moving art to sell and promote high fashion
by way of impressive installations, and multimedia theme image monitors that has forever changed the view of the storefront window.